Ocean Engine: Great Small Businesses

严枫Leo, 周怡璇Kate, 陈俊舟Dan

Affected by the three-year epidemic, China's physical business has been sluggish. Douyin's B-end merchant marketing tool Huge Engine wants to encourage and help more small and medium-sized merchants find new ways and new ways of doing business, so as to enhance the market awareness of the platform.

Case Details

Brand: Ocean Engine

Brand Owner: ByteDance

Main Agency: Anonymous

Launched on the market: Chinese Mainland

Industry: Marketing Services (Internet)

Media channels:influencers (stars/celebrity spokespersons), social media (WeChat, Xiaohongshu,...

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