Mass Marketing, RIP?
Mark Earls Ogilvy
It has become quite fashionable to pronounce the death or demise of mass marketing. One-to-one gurus do it, online grandmasters do it, even social forecasters do it.
All too often the argument confuses the...
Mark Earls Ogilvy
It has become quite fashionable to pronounce the death or demise of mass marketing. One-to-one gurus do it, online grandmasters do it, even social forecasters do it.
All too often the argument confuses the...
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