Mashreq Bank: Journey to happiness

Asih Wulansari, Bilal Soomro

Mashreq, the bank, transitioned away from its traditional lead-generation customer acquisition model with an always-on digital campaign in the UAE.

Campaign details

Brand: Mashreq BankBrand owner: Mashreq BankLead agencies: PHD Media, UAEContributing agencies: TBWA, ArtusMarket: United Arab EmiratesIndustries: BanksMedia channels:Online display, Programmatic display, Search marketing, Social media, Websites...

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