Marylebone Cricket Club: Lord's Roar Booth

Lord's, in London, is known as the home of cricket. However, tickets for a test match between Bangladesh and England were selling slowly, despite the fact there is a strong Bangladeshi community in the city.

Marylebone Cricket Club: Lord's Roar Booth


CLIENT • Marylebone Cricket Club

THE TEAM • Simon Haslehurst, Kristian Wheater, Sarah Geldart, Kim Briggs, Miranda Ross, Thomas Bunnell, Kristiana Grant, Ali Proctor.

Other contributor: Cunning London – Brand experience.

WHAT IS WONDERFULABOUT THIS WORK? • Lord's needed to boost ticket sales for the Bangladesh v England Test Match. However, London Bangladeshis feel Lord's is elitist. To prove otherwise, we took Lord's to them. 30,000 tickets were sold, an ROI of nearly 2:1. Total ticket sales were 64,557: a 56% rise on the last Bangladesh Test.


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