Marylebone Cricket Club: Lord's Roar Booth
CLIENT • Marylebone Cricket Club
THE TEAM • Simon Haslehurst, Kristian Wheater, Sarah Geldart, Kim Briggs, Miranda Ross, Thomas Bunnell, Kristiana Grant, Ali Proctor.
Other contributor: Cunning London – Brand experience.
WHAT IS WONDERFULABOUT THIS WORK? • Lord's needed to boost ticket sales for the Bangladesh v England Test Match. However, London Bangladeshis feel Lord's is elitist. To prove otherwise, we took Lord's to them. 30,000 tickets were sold, an ROI of nearly 2:1. Total ticket sales were 64,557: a 56% rise on the last Bangladesh Test.