Maryland Cookies - If you want people to think differently about your brand, you have to think differently yourself

In 1999, Maryland Cookies, owned by Horizon Biscuits, faced intense competition - own label had a 35% share of the market and the company forecast that the brand could fall by 15-20%.
Agency: CogentAuthor: Mary Kineer

Maryland Cookies

If you want people to think differently about your brand, you have to think differently yourself

Introduction

Heinz Tomato Soup. Kellogg's Corn Flakes. Robinson's Barley Water. Maryland Cookies. There...