Mars Wrigley: Masterpieces – Chewed Up & Blinged Out

Mars Wrigley, a food brand, advertised its product, 5 Gum, to appeal to a younger audience by partnering with the popular musician, YUNGBLUD, to create jewellery out of his used chewing gum.

Campaign details

Brand: 5 Gum Brand owner: Mars Wrigley Entrant company: Weber Shandwick Idea creation: Weber Shandwick Chicago Market: North America (general region) Sector: Confectionery Media channels: Online video, Events & experiential, Word of mouth, Influencers, KOLs, Television & Connected TV, Social mediaBudget: 1 - 3 million

Campaign video

Creative assets

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