Mars Wrigley: Masterpieces – Chewed Up & Blinged Out
Dan Jividen, Marton Harsanyi
Mars Wrigley, a food brand, advertised its product, 5 Gum, to appeal to a younger audience by partnering with the popular musician, YUNGBLUD, to create jewellery out of his used chewing gum.
Campaign details
Brand: 5 Gum Brand owner: Mars Wrigley Entrant company: Weber Shandwick Idea creation: Weber Shandwick Chicago Market: North America (general region) Sector: Confectionery Media channels:Online video, Events & experiential, Word of mouth,...