Mars: Snickers exam bar

Chocolate bar, Snickers, promoted itself to parents and students alike as the exam time snack of choice with a mobile-driven campaign in India.

Campaign details

Brand: SnickersBrand owner: MarsEntrant company: MediaCom GurgaonIdea creation: Mars International India Pvt. Ltd., HyderabadMedia: MediaCom, GurgaonMarket: IndiaSector: ConfectioneryMedia channels: Merchandise & free gifts, Online video, Packaging & design, Social media, Voice, chatbotsBudget: Up to 500k

Executive summary

Building relevant associations and acceptance with its core audiences has been the core mantra behind all of Snicker India's campaigns. The brand looks forward to the opportunities where moments that matter to its TG can be explored and linked to. 'Examination' brought forth once...

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