Mars: Snickers exam bar

Chocolate bar, Snickers, promoted itself to parents and students alike as the exam time snack of choice with a mobile-driven campaign in India.

Campaign details

Brand: SnickersBrand owner: MarsEntrant company: MediaCom GurgaonIdea creation: Mars International India Pvt. Ltd., HyderabadMedia: MediaCom, GurgaonMarket: IndiaSector: ConfectioneryMedia channels:Merchandise & free gifts, Online video,...