Mars Petcare: Six lessons on DTC

Looks at the steep learning curve Mars Petcare has experienced after taking five of its brands into the direct-to-consumer space over the past two years.

Like many other businesses, Mars Petcare had to rapidly re-evaluate its traditional sales approach in the light of the pandemic. Over the past two years it’s been on an accelerated direct-to-consumer journey, taking five of its brands into this space...