Mars: New Year Train

Mars, a chocolate brand, used VKontakte, a social networking site, to launch a campaign in Russia to attract its audience's attention and increase online and offline sales of its products.

Campaign details

Brand: MarsBrand owner: MarsEntrant company: Mars, MoscowIdea creation: Mars, Moscow / MediaCom, Moscow / Mail.Ru Group, MoscowMarket: Russian FederationSector: ConfectioneryMedia channels:Merchandise & free gifts, Mobile & apps, Online...