Mars: MyHooman

Emma Tait, Henry Kozak

Petcare company Mars Petcare changed the pet adoption model and delivered on its brand purpose with MyHooman, a 'swipe right'-style matching service for potential adopters in New Zealand.

Campaign details

Brand: Pedigree PetfoodsBrand owner: Mars Entrant company: Colenso BBDO AucklandIdea creation: Colenso BBDO Auckland, Levo SydneyMarket: New ZealandSector: PetcareMedia channels:Online display, Online video, Radio & audio,...

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