Mars: MyHooman

Emma Tait, Henry Kozak

Petcare company Mars Petcare changed the pet adoption model and delivered on its brand purpose with MyHooman, a 'swipe right'-style matching service for potential adopters in New Zealand.

Campaign details

Brand: Pedigree PetfoodsBrand owner: Mars Entrant company: Colenso BBDO AucklandIdea creation: Colenso BBDO Auckland, Levo SydneyMarket: New ZealandSector: PetcareMedia channels:Online display, Online video, Radio & audio,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today