Mars, Incorporated, a fast-moving consumer goods brand, launched a global campaign to understand consumers' behaviour and how they think, measure attention and emotion response, create a way to predict sales accurately, help advertisers improve performance and measure attention performance for 1k Mars ad creatives.
Campaign details
Brand: Mars Brand owner: Mars Entrant company: Mars IncMarket: Global Sector: Food industry (general) Media channels: Online video
Executive summary
Mars’ Agile Creative Expertise (ACE) tool tracks emotional and behavioural reactions to its digital...
