Mars, Incorporated: Using attention AI to predict real-world outcomes

Mars, Incorporated, a fast-moving consumer goods brand, launched a global campaign to understand consumers' behaviour and how they think, measure attention and emotion response, create a way to predict sales accurately, help advertisers improve performance and measure attention performance for 1k Mars ad creatives.

Campaign details

Brand: Mars Brand owner: Mars Entrant company: Mars IncMarket: Global Sector: Food industry (general) Media channels: Online video

Executive summary

Mars’ Agile Creative Expertise (ACE) tool tracks emotional and behavioural reactions to its digital...

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