Mars, Inc.: Snickers Really Satisfies campaign

Advertisements positioning Snickers as a wholesome snack to satisfy hunger between meals helped make the brand the most popular candy bar in the United States.

Mars, Inc.: Snickers Really Satisfies campaign

Susan Risland

Overview

Advertisements positioning Snickers as a wholesome snack to satisfy hunger between meals helped make the brand the most popular candy bar in the United States. The "Snickers Really...