Mars, Inc.: Snickers Cruncher campaign

Candice L. Mancini

This paper describes how Mars Inc launched Snickers Cruncher with a $40 million (approx £20 million in 2008) television and print campaign that was liked ‘a lot’ by 61% of 18-24 year olds.

Mars, Inc.: Snickers Cruncher campaign

Candice L. Mancini

OVERVIEW

Mars, Inc., which entered the candy business in 1922, has long been one the top sellers of candy bars in the world. Also notable was that Mars, founded by Forrest Mars, Sr., has remained...

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