- On-the-go snacking was hit hard by the pandemic, and rising inflation is damaging the category; Mars can leverage its strong brands to counter downmarket rivals.
- With a new demand for on-the-go and health characteristics, Mars has acquired snack brand Trü Frü and has developed CO2COA, new vegan milk chocolate brand.
- Chocolate remains central to the Mars business; the company is tapping into the burgeoning cold brew coffee market with the new M&M’S Caramel Cold Brew.
- The company has committed to a deforestation- and conversion-free cocoa supply chain by 2025, as well as net zero emissions by 2050....
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