Mars, Inc.: Inner Beast campaign

Whiskas, a cat-food brand in Mars, Inc.'s Masterfoods USA division, was the world's leading cat food.

Mars, Inc.: Inner Beast campaign

Mark Lane

OVERVIEW

Whiskas, a cat-food brand in Mars, Inc.'s Masterfoods USA division, was the world's leading cat food. Its sales performance and brand identity was inconsistent from nation to nation, however,...