Mars: Catsan Magazine

MARS had to convince cat owners that its Catsan kitty litter was worth three times the price of other brands because it lasted three times longer and was simply better.

Mars: Catsan Magazine



Category: Retail/Direct SalesCountry where program ran: PortugalDate program started/ended: 10th March 2007

Product Description: Catsan is a Premium longer lasting cat litter

Advertiser/Client Name: MARSMedia Channels: DirectMail


Marketplace Challenge:

Premium Cat litter is up to 3 times more expensive than regular litter. Consumers tend to buy whatever brand is cheapest.

Target audience: Consumer

Cat lovers. People who like pampering their pets and have concern for their health and hygiene.

Size of target audience: 50,000-999,999

Marketing strategy:

When compared to other litters, research...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands