Mars – Maltesers

Campaign in 1999 by DMB&B for Maltesers (Mars Corporation). New approach to revitalise brand.
Agency: DMB&BAuthor: Mo Fisher

'Roll on Maltesers'

'Having worked on chocolate since Nestle was Rowntree Macintosh, I know how hard it can be to make chocolates feel contemporary. Maltesers feel like they've been around forever, so a great deal of work...