Marrying CRM Analytics With Research Insights to Formulate the Best in Class Customer Loyalty Strategy
James Wong King Fai
The Customer Loyalty Program has been around for many decades with Betty Crocker (a brand name of General Mills) issued coupons for redeeming flatware in 1921 being one of the earliest known loyalty programs in America. Not until the late 1980s did Customer Loyalty Programs become popular with airline companies rewarding their loyal customers using air miles through the form of frequent flyer programs. Other service industries such as Banks, Hotels and Telecommunications s quickly followed and launched...