Marriott International: Never Underestimate The Importance Of A Good Night's Rest campaign
Rebecca StanfelOVERVIEW
NOTE: Since the initial appearance of this essay in the 1999 edition of Major Marketing Campaigns Annual, Marriott Hotels Corporation changed its name to Marriott International. The essay continues to refer to the company's former name, as that was the official name of the organization when the campaign was launched.
Marriott Hotels Corporation debuted a major television advertising campaign for its Courtyard by Marriott chain of hotels in May 1997. The five spots that made up the campaign showed hapless people making terrible...