Marriott International: Never Underestimate The Importance Of A Good Night's Rest campaign

Marriott Hotels Corporation debuted a major television advertising campaign for its Courtyard by Marriott chain of hotels in May 1997.

Marriott International: Never Underestimate The Importance Of A Good Night's Rest campaign

Rebecca Stanfel

OVERVIEW

NOTE: Since the initial appearance of this essay in the 1999 edition of Major Marketing Campaigns Annual, Marriott Hotels Corporation...