Case details
Brand: Marriott Bonvoy
Brand owner: Marriott International Group
Main agency: Beijing Youli Interactive Digital Technology Co., Ltd.
Shanghai Bertelsmann Arvato Information Service Co., Ltd.
Holding Group: Tianlong Digital Media Group (Beijing Youli Interactive Digital Technology Co., Ltd.)
Put on the market: Mainland China
Delivery time: May 2020-December 2020
Industry: Hotel
Media channels: social media
Budget: 10 million
Case summary
In 2020, when the epidemic is engulfed, the tourism and hotel industries will be hit, but Marriott Bonvoy has grasped the core key of membership marketing in 2020,...