Marriott Bonvoy Membership Day

Marriott Bonvoy is a travel plan covering 30 hotel brands under Marriott International Group. Although it has its own CRM system and marketing automation tools, it is limited by the particularity of the Chinese market. The brand hopes to break through barriers and increase the number of active members and members. Activity.

Case details

Brand: Marriott Bonvoy

Brand owner: Marriott International Group

Main agency: Beijing Youli Interactive Digital Technology Co., Ltd.

Shanghai Bertelsmann Arvato Information Service Co., Ltd.

Holding Group:Tianlong Digital Media Group (Beijing Youli...