Marriott Bonvoy: Leveraging programmatic and location technology to find affluent and expat MasterCard customers in competitive market

Marriot, a global hotel chain, increased click-through rates and reach by targeting customers with geographical context.

Campaign details

Brand: Marriott BonvoyAgency: Spark FoundryRegion: EMEA



Marriott Bonvoy, Marriott International's award-winning travel program and marketplace, is one of the largest hotel loyalty programs and gives members access to transformative,...

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