Marriott Bonvoy: All in for love

Marriott Bonvoy, a hotel chain, launched a campaign in China to create an emotional bond with the younger generation, make its hotels the top-of-mind choice for a wedding ceremony, drive meaningful business leads and support hotels' wedding business growth.

Having a unique 'perfect wedding' is of great significance for every newlywed. However, tedious customs, lengthy preparations and many difficult choices can make the marrying couple feel anxious. On August 8th, 2021, Marriott Bonvoy launched the 'ALL IN FOR LOVE' wedding campaign to provide couples with 'perfect wedding' solutions, with over 400 hotels of Marriott Bonvoy offering venues, catering and various wedding-related services. By establishing close ties with newlyweds through impactful visuals, theatric videos, UGC storytelling and creative wedding-themed filters on the Meitu app, the campaign achieved 234.6 million impression and 4.8 million engagements to maximize brand awareness, which exceeded...

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