Marmite - 'Please don't spread it thinly'

This silver-winning case documents how, despite being in a declining market, Marmite managed to grow at an average of 5% p.a.
Agency: BMP DDBAuthors: Laurence Parkes and Les Binet

SILVER AWARD

Please Don't Spread It Thinly

Marmite - Hate/Mate

INTRODUCTION

Nowadays, communication needs to work harder to break through the increasing advertising noise. It is commonly believed that getting...