Marmite - 'Please don't spread it thinly'

Laurence Parkes and Les Binet

This silver-winning case documents how, despite being in a declining market, Marmite managed to grow at an average of 5% p.a.

Agency: BMP DDB

Authors: Laurence Parkes and Les Binet

Please Don't Spread It Thinly

Nowadays, communication needs to work harder to break through the increasing advertising noise. It is commonly believed that getting...

Learn more Get a demo