Marktplaats: Inspiring millions of (grand)parents to give secondhand toys
Marktplaats, a Dutch classified advertising site, positioned itself as the antidote to mass consumption in the Netherlands and promoted the purchase of second-hand toys for children.
Achievements
- The campaign was embraced from day one by Marktplaats users, journalists, Dutch legislators, sustainability opinion leaders and influencers.
- Consumers showed desired behaviour change proven by feedback of environmental organizations, thrift...
