Marks & Spencer: This is not just an advertising effectiveness paper, this is an M&S Food advertising effectiveness paper

M&S, a retail chain, grew the brand by reclaiming and refreshing a former, well known campaign over three years.

Campaign details

Brand: Marks & Spencer's FoodAdvertiser: Marks & Spencer'sEntrant: Mindshare / Marks & Spencer's / ITVCategory: Single MarketPrincipal author: Justin Clouder, Mindshare UKContributing authors:Willis Boxall, M&S Food; Beatrice...

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