Marks & Spencer Lingerie - Nice knickers don’t sell themselves: how advertising made the difference for Marks & Spencer lingerie

Nick Walker and Alice Huntley

This case study supports an important truth about retail: good product doesn’t sell itself. Advertising has an important role in shaping perceptions.

Clothing, apparel
United Kingdom
Strategy

Agency: Rainey Kelley Campbell Roalfe/Y&R and Walker Media

Authors: Nick Walker and Alice Huntley

Marks & Spencer Lingerie

Nice knickers don't sell themselves

How advertising made the difference for Marks & Spencer lingerie

AN UNTOLD PART OF A FAMOUS...

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