Marks & Spencer Lingerie - Nice knickers don’t sell themselves: how advertising made the difference for Marks & Spencer lingerie

This case study supports an important truth about retail: good product doesn’t sell itself. Advertising has an important role in shaping perceptions.
Agency: Rainey Kelley Campbell Roalfe/Y&R and Walker MediaAuthors: Nick Walker and Alice Huntley

Marks & Spencer Lingerie

Nice knickers don't sell themselves

How advertising made the difference for Marks & Spencer lingerie

AN UNTOLD PART OF A FAMOUS STORY

The changing fortunes of Marks & Spencer are arguably Britain's favourite business topic. Everyone, from young to old, from North to South, has an opinion on whether it's getting it right or wrong and, either way, how it could get it 'righter'. More of a British institution than simply a chain of stores, along with fish and chips,...

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