Marks & Spencer Lingerie - Nice knickers don’t sell themselves: how advertising made the difference for Marks & Spencer lingerie
Nick Walker and Alice Huntley
This case study supports an important truth about retail: good product doesn’t sell itself. Advertising has an important role in shaping perceptions.
| Agency: Rainey Kelley Campbell Roalfe/Y&R and Walker Media | Authors: Nick Walker and Alice Huntley |
Marks & Spencer Lingerie
Nice knickers don't sell themselves
How advertising made the difference for Marks & Spencer lingerie
AN UNTOLD PART OF A FAMOUS...
