Marks & Spencer Lingerie - Nice knickers don’t sell themselves: how advertising made the difference for Marks & Spencer lingerie

This case study supports an important truth about retail: good product doesn’t sell itself. Advertising has an important role in shaping perceptions.
Agency: Rainey Kelley Campbell Roalfe/Y&R and Walker MediaAuthors: Nick Walker and Alice Huntley

Marks & Spencer Lingerie

Nice knickers don't sell themselves

How advertising made the difference for Marks & Spencer lingerie

AN UNTOLD PART OF A FAMOUS...