Marks & Spencer: How Plant Kitchen has helped plant-based eating go mainstream

Marks & Spencer, a supermarket chain, launched its range of plant-based food, Plant Kitchen, in the UK with blue themed packaging that celebrates the power of plants.

Executive Summary

Plant-based eating is one of the fastest growing consumer trends in the Western world and one that is spurring a variety of innovative new categories, propositions and brands.

Indeed by 2017, it had moved from being an ethical lifestyle choice to a common-sense healthy eating approach for a growing number of 'flexitarians'. 91% of Britons have adopted some flexitarian behaviours, with 22 million people reducing their meat

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