Marks & Spencer - This is not just advertising, this is Your M&S advertising: how confident communications helped restore public confidence in M&S

In April 2004, consecutive sales declines and continual negative PR had led to a total loss of confidence in the M&S brand.
Agency: RKCR/Y&RAuthors: Megan Thompson, Jonathon Neal, Sarah Threadgould and Sandra Lema Trillo

Marks & Spencer – This is not just advertising, this is Your M&S advertising: how confident communications helped restore public confidence in M&S...