| Agency: RKCR/Y&R | Authors: Megan Thompson, Jonathon Neal, Sarah Threadgould and Sandra Lema Trillo |
Marks & Spencer - This is not just advertising, this is Your M&S advertising: how confident communications helped restore public confidence in M&S
In April 2004, consecutive sales declines and continual negative PR had led to a total loss of confidence in the M&S brand.
