Why Nationwide asked the marketing industry to challenge hate together

Nationwide Building Society, a British mutual financial institution, worked with the Incorporated Society of British Advertisers, Metropolitan Police and Stop Hate UK to campaign against trolling and online abuse in the UK.

Executive Summary

Nationwide's commitment to diversity in its Voices campaign has defied category conventions and got people talking. When the talk of a vocal minority turned nasty with a torrent of misogynistic, racist and homophobic abuse, we had a choice...

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