Vision Express: Mole vs. mountain – how Marvin the Mole helped Vision Express evolve to take on the supremacy of Specsavers

Vision Express, the UK optician, redeveloped its brand around trust with a video-first campaign, challenging the market leader and achieving a ROI of 7.2.

Summary

Vision Express had long been overshadowed by our bigger, bolder, louder competitor: Specsavers.

We weren't able to match their gargantuan media budget, so we had to evolve our brand and our campaign to challenge their dominance in innovative ways....

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