United Nations: How Good Marketing Makes for Better Democracy

United Nations (UN), an international body, dominated the global news agenda to ensure Climate Change stayed on the international agenda.

Executive Summary

In an age of growing grassroots activism, many people feel that action happens on the street, not behind the closed doors of the United Nations.

For a body set up to be the collective voice of the people, this was a problem.

WPP brought together a team, led by Grey London, to help the UN reconnect with the world's people and put them back at the centre.

We brought the tools and techniques of modern marketing to the corridors of the UN.

With a new, global campaign that would reinvent how they behave. Shifting them from representing the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands