TUI Rebrand: The internal communications challenge

TUI, a British leisure travel group, launched a three-phase internal campaign in the UK to prepare its colleagues for its rebrand from Thomson and Falcon to TUI.

Background

In October 2017, two of the UK and Ireland's leading travel brands, Thomson and Falcon, were set to rebrand to TUI and complete the master brand's strategy of aligning the customer experience with one brand across all markets.

The UK is the

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