TUI: 2020–21 – from surviving to thriving

TUI, a travel agency, launched a campaign in the UK to survive the initial shock and do right by its customers and set itself up for success in the post-pandemic world.

Contrary to what you might think, the busiest time in travel is January. Well it is if you're in the business of selling holidays. It's that time from about 10.35am on December 27th when everyone has kicked out the in-laws, over-eaten, over-drunk and generally had enough of the weather being completely crap; when having some sunshine to look forward to might be the only thing to get us through the next few months. The industry has even given this time its own name - TOY - Turn of Year.

TOY 2020 was progressing well at TUI. We were on course...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands