OxfordSM: Becoming a truly values-led organisation
Executive Summary
Like most marketing consultants, we've always put 99% of our skills and energy into meeting the needs of our clients. Although proud of our growth and success, we were beginning to take each other for granted. And despite working extensively in healthcare and social marketing, we weren't focused enough on our own resilience.
This is the story of how we actually applied our consulting skills to our own business, in order to make sure we were fit for our own future.
The challenge
OxfordSM has been operating for 25 years, working virtually...