O2: International Volunteering Week 2017 - Re-engaging our people with social and environmental action

O2, a telecommunications brand, increased staff participation and awareness of the company's participation in good causes by launching events and discussions in its parent company, Telefonica SA's, volunteering day in the UK.

Why Sustainability at O2

Our sustainability plan, the O2 Blueprint, was originally launched in 2010. Initially the focus was on people & planet with youth community projects (funding 8,000 projects to date) and leading the industry with environmental initiatives like 'Charger out of the box' (campaigning for universal chargers and removal from phone packaging) and 'Eco rating' (environmental & ethical rating to help consumers make an informed choice on products in store).

In 2012 the UK faced a youth unemployment crisis, which prompted us to launch Go Think Big – a platform that has to date delivered 40,000 work experiences...

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