Microsoft: Forward together

Microsoft launched Forward Together, a platform for its cloud solutions, with a paid media campaign driving prospects to a virtual resource centre and online summit that achieved a reach of 160m and 97,000 new leads.

Executive Summary

The pandemic urged business leaders to fundamentally rethink and change how they operate. Aligned to Microsoft's mission of empowering every person and every organization on the planet achieve more, we identified an urgent need to help organizations in the Middle East and Africa region to strengthen their business resilience. This inspired the development of the Forward Together campaign that focused on enabling organizations to respond, recover, and re-imagine their business using the power of the Microsoft Cloud.

The objective of the full-funnel customer-centric campaign was to generate awareness, consideration, and conversion by showcasing how...

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