Maltesers: Looking on the Light Side of Disability

This case study shows how Maltesers, a chocolate brand, successfully increased sales in the UK by launching a campaign that more accurately represented people with disabilities.

Executive Summary

In 2016, Maltesers set out to bring itself back from declining sales and struggling communications with a new brand platform Look on the Light Side. An unexpected opportunity in the form of the Superhumans Wantedcompetition run by Channel...

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