John Lewis: Galvanising 25,000 employees to become social media advocates for one of the most loved brands in the UK

John Lewis & Partners, the department store chain, placed its brand into the hands of its 25,000 employees to see an 179% increase in conversion on website product pages in the UK.

Executive Summary

At John Lewis & Partners, an employee is not just an employee - they are a co-owner of the business. To reflect this importance, in September 2018 we embarked upon a rebrand and changed from 'John Lewis' to 'John Lewis & Part

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