How easyJet's world-first delivered visual booking to the Instagram generation

easyJet, the budget airline, solved a customer pain point by simplifying the customer journey from inspiration to booking with its Look&Book function UK customers.

Executive Summary

In October 2018, easyJet launched Look&Book: the world s first-ever photo-basea flight search functionality.

Look&Book lets you book a flight simply by uploading a photo -say, a screengrab of your friend's holiday snap on social media - into the easyJet app. Since its launch, tens of thousands of people have done just that.

In a world where visual, peer-to-peer inspiration via social media is ever-more important in shaping where travellers want to go, this groundbreaking innovation puts easyJet uniquely at the heart of that behaviour, short-cutting and streamlining the customer experience from inspiration to booking in a way...

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