Executive Summary

Pay for your meal with a piece of plastic waste. This was the challenge Ecover set consumers, media, influencers and retailers at its Rubbish Cafe experience.

A total of 12 million tonnes of plastic ends up in our oceans each year. That's a truck load of rubbish every minute. Packaging makes up to 40% of all plastic usage – and not enough is being recycled.

Ecover asked us to help them communicate their fight against plastic pollution, as they continue tackling this issue with 100% recycled/recyclable washing up bottles.

This case study will reveal how, working with Ecover, we created the world's first ever rubbish cafe; where punters could only enter if they paid with recyclable plastic rubbish. The cafe served up a zero-waste menu plus inspiration and ideas for reducing, reusing and recycling plastic.