Ecover/Rubbish Café: Pay for your meal with a piece of plastic waste

Ecover, a Belgian cleaning products company, drove engagement by highlighting the environmental damage of plastic and companies’ responsibility for designing recyclable products.

Executive Summary

Pay for your meal with a piece of plastic waste. This was the challenge Ecover set consumers, media, influencers and retailers at its Rubbish Cafe experience.

A total of 12 million tonnes of plastic ends up in our oceans each year. That's...

Not a subscriber?

Schedule your live demo with our team today