Advanced: FairlTales

This case study shows how Advanced, a business solutions provider, used fairy-tales to position itself as the market's saviour in the UK.

Introduction

"No-one likes their infrastructure turning into a pumpkin at midnight."

Advanced are looking to consolidate and grow their position as the UK's third largest solutions provider, and have recently undergone a re-brand to both elevate perception and provide a platform from which to challenge the market leaders. As part of this they now have a compelling proposition – 'right-first-time solutions'.

Their challenge was in creating a campaign that would support this proposition, work across different business departments with consistent messaging across all channels, and not least strongly resonate with prospects. FairITales is the campaign that achieved this.

The idea...

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