Absolut: The Team With Nothing to Hide

Absolut, a brand of vodka, created a viral video of its naked employees to rebuild trust in Sweden.

Executive Summary

In 2016, Absolut faced a challenge. Craft vodka was stealing share in its biggest markets and as a result, distrust of 'big vodka' had started to grow.

Whilst Absolut is undeniably a big vodka, its production methods are small, craft-

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