Marketing in the Digital Age: Binet and Field on how media choices impact effectiveness

This report discusses Marketing in the Digital Age, a new work looking into the causes of marketing effectiveness from Les Binet and Peter Field.

Marketing in the Digital Age: Binet and Field on how media choices impact effectiveness

Joseph Clift

Over recent years, marketing consultant Peter Field and Les Binet, head of effectiveness at adam&eveDDB, have released two landmark studies on how advertising...