Marketing your way out of supply chain challenges

Supply chain challenges, which emerged during COVID-19 lockdowns, are impacting businesses and their ability to serve customers like never before. As shortages impact marketing strategies, brands need to adapt.

Supply chain challenges, which emerged during COVID-19 lockdowns, are impacting businesses and their ability to serve customers like never before and investors are rightly becoming nervous. According to a recent McKinsey study, supply chain challenges are a top three concern for CEOs, presenting as much of a threat to business as geopolitical instability and inflation. The concern is compounded by unpredictability, with only 6% of companies reporting full visibility on their supply chain.

Supply chain logistics have traditionally been seen as the rational process-driven side of a business; a parallel and separate concern that the more...

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