Marketing your way out of supply chain challenges

Marius Bartsch

Supply chain challenges, which emerged during COVID-19 lockdowns, are impacting businesses and their ability to serve customers like never before. As shortages impact marketing strategies, brands need to adapt.

Supply chain challenges, which emerged during COVID-19 lockdowns, are impacting businesses and their ability to serve customers like never before and investors are rightly becoming nervous. According to a recent McKinsey study, supply chain challenges...

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