Marketing workflows: Avoiding burnout and finding a sustainable approach

Finding a crisis-ready but sustainable workflow has become an imperative for marketing teams during the COVID-19 pandemic, with team burnout now commonplace.

With the world upturned by the coronavirus pandemic, it’s hardly surprising that the response of many businesses was a switch to fire-fighting mode. This caused problems, however, from burnout induced by back-to-back video calls, to brand plans hastily...

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