Marketing without waste: how to stop spamming people

Simon Silvester

People are being bombarded with more commercial messages than ever before, most of which are not relevant to them; they cope by shutting these out, and the advertisers have therefore wasted their money.

Brand loyalty
Customer relationship management

Marketing without waste: how to stop spamming people

Simon SilvesterWunderman EMEA

Marie arrives home from work. She checks her email on her laptop. She has 12 offers for sexual potency pills, three from music download companies and 58 offers from online...

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