Marketing with an urban mindset

Urban marketing is much more than putting the right-colored skin tone in an ad campaign or TV spot. Many marketers miss the mark with urban advertising by marketing to the demographic, when it's really about the mindset.

Marketing with an Urban Mindset

Vicki Powers

Targeting specific marketing campaignsto specific audiences is a no-brainer when it comes to building brand awareness, whether it's green, cause, or urban marketing. The challenge is hitting the target so consumers...

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