Marketing Week Insight Summit 2009 - the growing divide between agency researchers and client-side insight teams
John GriffithsPlanning Above and Beyond
The Marketing Week Insight Summit attracted a 70-strong audience, largely drawn from the client-side insight teams. This certainly bucked the supplier-heavy composition of many industry gatherings. As chair of the second afternoon, it enabled me to hear some interesting views about insight from the agency world's paymasters. And with new tools at their disposal - such as online communities - they are feeling less beholden to research suppliers for the generation and interpretation of those insights.
What follows...